TikTok will also have ensure that it avoids scandal. The highest figure was December’s $9.9 million. QuestMobile data shows a shift in Douyin demographics between 2019 and 2020, with an almost complete reversal of the gender split. App Annie expect total TikTok user numbers to reach 1.2 billion over 2021. TikTok, known as Douyin in its home market, was launched in China in September 2016. As of November Kwai counted 7 million daily active users in Brazil. It remain to be seen whether Tencent-backed Kuaishou’s $160 billion IPO in February 2021 will move things along. This represents close to double 2019’s figure of 68.8 minutes. In response, the brand launched a campaign to encourage more users to share their favorite globetrotting moments. Gegen die Videoplattform Tiktok gibt es Vorwürfe wegen Zensur und Kritik am Umgang mit den Daten. 37.6K. *Sensor Tower stats refer to downloads made through Google Play and iOS App Store; third-party Android download stats not included (i.e. From left to right this graphic shows ByteDance’s Douyin, Xigua, and Huoshan; Kuaishou; Tencent’s Weishi and Huoguo Shipin; and Baidu’s Haokan Shipin and Quanmin Xiao Shipin. Thus, the best approach may be to start small and scale up if the results warrant doing that. The number of tiers varies too – often ending at Tier 3. As of early November 2019, Kwai had the momentum, ranking second in Brazil in terms of Google Play downloads, having held the third spot in late October. Douyin users (DAUs) vs Chinese competitors. The city tier system is an informal one, with cities moving between bands depending on who you ask. 120 million monthly TikTok users in India, Tencent Market Insight, cited by Sean Wang, released a single of their own in July 2017, nurses, firefighters, and members of the US army, most popular users on Douyin in China in March 2019, that Facebook is aiming to go head-to-head with TikTok, app wanting to stay in a nation’s good books, average of 38 minutes daily using the app, TikTok’s daily engagement rate in the US at this point stood at 29%, A study published by Tencent Market Insight, 60% of users felt a sense of community while using TikTok, Chinese online media juggernaut Tencent has disabled linking to short video sites including Douyin, 56% of new users reportedly downloading the app after seeing videos shared on other platforms carrying the TikTok watermark, both of which have filed lawsuits against each other for defamation and unfair competition, WeChat was sued by a lawyer named Zhang Zhengxin, Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature, Toutaio was also temporarily removed from app stores in China, State newspaper People’s Daily called for tighter regulations. In these markets, it is estimated that TikTok user numbers reached a collective 64.4 million in July 2020. Back in February 2019, Digiday reported that in-feed TikTok ads were retailing at $10/impression, with a minimum campaign spend of $6,000. ByteDance founder Zhang Yiming was also involved in a public spat with Tencent CEO Pony Ma. A year before the latest update of this article, we wrote that, unequivocally, 2019 was TikTok’s year. It may be one of the most effective platforms to reach its audience, however; 68% of TikTok users said they saw digital ads relevant to them in March 2020, compared to 28% of non-users. Most-popular Douyin creation/watch categories, by decade of birth, 2021. Download the app to get started. This was the middle month of a longer five-month peak in TikTok downloads that ran from January to May 2020, each month seeing over 100 million downloads. The US came in second place, with its $36 million contribution accounting for 20% TikTok 2019 revenue. Interestingly, we see users in their 30s outnumbering teenage users. With 120 million active users, this app – which allows users to make short profile videos for their WhatsApp profile – is one of the most popular in Brazil. Ducks aside, these stats perhaps do give us a little window into how 400 million daily active Douyin users interact with the app. Concerns were also raised around its open messaging system, which allows anyone to message anyone. These are daily active users – meaning that the monthly figure is likely to be even higher than the TikTok figure above. The emergence of TikTok has served to threaten the long established duopoly of Snapchat and Instagram in this long running survey. Indeed, a slowdown in download growth was ascribed to a decline in Facebook ad spending. ByteDance is reported have brought in $2.5 billion of revenue in total over 2017, rising to $7.2-7.9 billion in 2018 (around 50 billion yuan). Top countries for TikTok downloads by month, percentage of global total. An analysis from Jing Daily looked at the most popular users on Douyin in China in March 2019, analysing some key trends. 14.4M. Apptopia report that between early August and late October 2018, TikTok sessions rose from 58 million per day to over 70 million. See the live stream types for the response data..startLiveStream(title, [contactsAuthorized]) Starts a live stream by calling createLiveStreamRoom then updateLiveStreamStatus. The personal data we collect from you may be stored on a server located in Singapore, outside of the country where you live. Pondering the possibilities will get you well-equipped to come to informed conclusions. For more specific Douyin stats, we can refer to ByteDance’s penetration figures of 59% of smartphone users and 68% of social media users, as above (allowing for the fact that these are drawn from different datasets). Companies that find the most success on TikTok frequently get straight to the point while taking lighthearted approaches. It found that the figure climbed significantly in the first quarter of 2020 — topping out at 315 million. Among older demographics, we see the opposite trend. As a marketer, you may be in a position that many of your fellow marketers likely face. Daily TikTok usage time in selected European markets. It’s interesting, however, that we got this edifying glimpse of negative sentiments – even if it was just to emphasise how much more positivity was being expressed…and how little doubt exemplary Chinese citizens were feeling. 1 trending hashtag, plus more than 1 billion people watched it while becoming interested in the #eyeslipsface challenge to win makeup. (Okay, fine: husky, dragon li, call duck). The biggest Douyin account belongs to actor Chen He, aka Michael He, with 69.96 million followers. Data, Data, Data is a popular song by Hans Zimmer | Create your own TikTok videos with the Data, Data, Data song and explore 0 videos made by new and popular creators. This represents a 25% increase year-on-year. Nonetheless, Tier 3 and 4 by this analysis contain a quarter (more or less) apiece of Douyin users. Indonesia and Russia, with 22.2 million and 16.4 million users respectively, are next in this ranking with Japan (12.6 million) and France (9.3 million) rounding out a diverse top five. We might bear in mind that this is slightly less pronounced than China’s birth ratio, which currently stands at 115:100 in favour of males. In India, usage is most prevalent among users in the their 20s. Point your camera at the QR code to download TikTok. This website uses cookies to ensure you get the best experience on our website. We can see the India ban bite in July, after which point downloads ranged from 55-66 million per month. Acquiring a previously-established brand in Musical.ly looks like a masterstroke in this regard, and no small amount of credit is due for successfully consolidating the brands without losing users. Here, we find 2.2 million instances of the word ‘doubt’, 7.6 million of ‘giving up’, and 14.9 million of ‘too difficult’. This just outstrips spending in China, which at $1.4 million represents 39% of the total. It should be noted that Zoom (Q2 2020) and Pokémon Go (Q3 2016) are the only other apps to register over 300 million downloads in a quarter. Reuters gives us $16 billion. Middle users, who used the app between one-third and two-thirds of the month accounted for 12.7%, and light users (less than that) for 38.5%. Its appeal, therefore, is not simply limited to kids… This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. Get accurate performance estimates for 3+ millions apps in 150+ countries. We can trace the above trends further back still. Nonetheless, China is still biggest source of TikTok revenue through iOS users alone. These figures do not include Chinese Douyin users. We'll focus on the iOS version here: 119 IP addresses associated with Tik Tok were hosted in China. Percentage of marketers planning to use TikTok in 2021, vs other platforms. We don’t have an updated version of Wu’s very helpful translation in 2021, so no update on the dog stat, but we have an updated version of the above graphic. This compares to 26.6% for Kauishou (2019 stats). As above, this ended up being well short of the mark – though in fairness, these estimates did not take into account the year that 2020 was set to be…. They predict we’ll continue to see strong growth over 2019 and 2020, albeit at a more sustainable rate of 134% and 71% respectively. If the coronavirus stifled your marketing efforts, this statistic may be enough to make you see that TikTok investment could still pay off — no matter how long the crisis affects the world. According to Global Web Index TikTok stats (published in August 2019), Chinese Douyin users were a little older than TikTok users from elsewhere. The time spent on TikTok in the US grew 375% year-on-year. The article also points to the popularity of mini-TV shows on Douyin, with one example clocking up 6 million followers after posting a mere 14 videos. TikTok sage exceeded that of Amazon Prime in the US in 2019. Back in 2019, despite the hype surrounding the app, only 9% of US internet users had used the app, as of October of that year, with a further 5% stating an intention to use it. These stats, dating back to 2016, show us the incredible rise of TikTok in 2018, and equally incredible sustaining of this peak over 2019. Who knows how big 2020 TikTok download figures could have been had the India ban not occurred. Growth in Indian TikTok MAU for the year comes to around 50%, despite this. US social media platform usage: marketers vs general public. Applies throughout. Besides diving into the data covered here and thinking about how it applies to your overall work and future campaigns, don’t forget to take a more personalized approach in the decision-making process. Outside of China, 43% of TikTok users were aged 16-24, whereas in China over 60% are 25-44. The other challenge, as with all highly-valued startups rated on growth and potential, is profitability. Awards were handed out over three categories: Acting, won by HT Channel, talent, won by Yanyan de Jesus, and lifestyle, won by Dao Thi Quynh. On the other hand, the share of 19-24-year-old users fell to 13.3% from 18.7%, while 25-30-year-old users fell to 16.6% from 18.8%. The first brand to embrace this form of TikTok advertising was retail brand Kroger, who ran a #TransformUrDorm challenge. It was reported in November 2019 that Instagram was also trialling a suspiciously TikTok-like function in Brazil. Usage levels are significantly lower in less-developed but highly-populated bands of Tier 4 and 5, while Tier 3 cities’ numerical advantage presumably contributes to its large share of Douyin users. Average daily time spent on Douyin, accordingly to Trustdata TikTok stats increased from 17 to 27 minutes between September 2018 and September 2019. Data dashboard. And finally, we see that they are brand conscious people: 1.27x more than average. We are also given a demographic break down of users in Japan. Other TikTok user figures revealed there were 50 million daily TikTok users in the US, as of August 2020. TikTok is one of those apps that separates the old from the young – one of those which inspires a spate of explainer articles. It’s doesn’t compete with Instagram (55%), YouTube (58%) or online ads (43%) yet. No doubt, many older users will have been left scratching their heads at the rise of this mysterious (to them) app. Challenges are, of course, par for the course for any app that aspires to dominance. This comes to around 30 videos per capita in the world’s most populous country. According to these stats, male Douyin users narrowly outnumber female, 52% to 48%. Representatives from Wallaroo Media estimate that TikTok now has approximately 800 million people who actively use the application each month. Facebook’s long dominance was finally broken. Other stats, from Nielsen (commissioned by TikTok) found that 60% of users felt a sense of community while using TikTok. This would represent 521% growth over 2018. Influencers active on TikTok vs other platforms, in UK and Germany, percent. It is has been investigated in the US over national security concerns and user privacy. How can I become a certified or popular creator tag? The Straits Times reported in May 2019 that Southeast Asian downloads of TikTok numbered 190 million. As with Loren Gray, she also a singer, having crossed over from lip-syncing. The short video format as a whole is big business in China, accounting for 9% of online time in the world’s most-populous nation as of late 2018. Estimates made by investors quoted on Reuters estimated 2020 TikTok revenue of $1 billion (these same investors valued TikTok at $50 billion). The Transparency Center will open in early May with an initial focus on TikTok's content moderation. The UK was the leading market by some way according to these stats, with 17 million monthly active users. In this, 2020 stands out as a year of rapid growth, before more steady user growth in the following years. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). It seems, therefore, that once engagement occurs, it is regular. We might also note that 16% of TikTok users in the US and UK turned to TikTok during the coronavirus pandemic to feel more connected to others. This, however, has its limits. Despite the fact that third-party Android downloads, which are not included in these figures, are by far the biggest channel for downloads in China, TikTok’s home market still logged around 52 million downloads (7% of the total). The Bloomberg data to which we refer above also gives us a gender split for select European markets. Here, we can see the app’s one-week retention retention rate of 86.8% is a little ahead of Kuaishou’s 83%. Market penetration is likely one of the factors influencing your decision about a possible TikTok investment. It has been slowly opening itself up. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. TikTok in fact tops every category, showing that its users are keen sharers of content of all types. The app was also reportedly introducing a service through which brands could be introduced to influence. In May to July, this was a high as 89%. She still counts more followers than the official TikTok account – 50.6 million to 50.2 followers. Here, TikTok fares well compared to social media averages, with 10% of downloaders continuing to use the app seven days after downloading. When it comes to the crunch, only 4% of consumers believed TikTok influencer marketing would be more likely to lead to a purchase than other platforms. Advertising on rival platforms has been a key strategy for TikTok. See TikTok demographics for the percentage of teens found in each market. If you want to target grownups, however, research indicates that usage among adults doubled in overall year-over-year growth. Log in or sign up for an account on TikTok. This would see penetration (among internet users) increasing from 20% in 2020 to 26% over this same period. Older data from Jiguang, published by WalktheChat, breaks users down by individual city. Methodologies, samples, and all sorts of other factors mean that influencer marketing stats can vary wildly. Marketplace | News & Insights | Data | Events, Top countries for TikTok downloads, by month, Top countries for TikTok downloads, by year, second-most or fourth-most downloaded non-gaming app of 2019, powered by some of the world’s most sophisticated AI, not adequately safeguarding young users’ data. A study published by Tencent Market Insight (cited by Sean Wang on Medium) found 48% of users who stopped using the app did so because of the lack of variety in the content published. January 8, 2020 Researchers: Alon Boxiner, Eran Vaknin, Alexey Volodin, Dikla Barda, Roman Zaikin . There have also been reports that TikTok is seeking a new global headquarters, outside of China (and the US it would seem). TikTok had fallen to seventh, having occupied second at the start of the period. The accolade of most-popular user – or users we should say – on TikTok was formerly held by Germany’s Lisa and Lena, with 32.7 million followers. Indeed, the time spent using short video apps has to come from somewhere – and time spent using WeChat is no doubt the richest seam for this precious resource…, Daily time spent on Douyin, vs other popular Chinese apps, September 2018 vs September 2019. On the other hand, ‘persistence’ logged 70 million, ‘believe’ 130 million, and ‘encouragement’ 1.8 billion. In terms of content, the app prioritises an in-house curated feed over an accounts-followed feed. Get app. Where we store your personal data. To get a picture of how TikTok revenue has grown, statistics from Sensor Tower show that TikTok brought in $176.9 million in revenue over the whole of 2019. A more worrying ban was instigated in June 2020, with the Indian government declaring that TikTok and other Chinese apps were “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. In favour of the above hypothesis, however, is a general feeling reported among video makers that TikTok could be the video platform of the future. Overall, TikTok ranked fourth in terms of global downloads in 2019. Toutiao could lay claim to 120 million daily active users (as of September 2017), and is alone valued at $20 billion. Douyin users by city tier, percent (Coresight Research). Make data driven decisions and optimize your app strategy. Baby Ariel no longer makes the the top-10, though was chosen as one of Time magazine’s most-influential people on the internet in 2017, and one of Forbes’s top influencers the same year. Speculation over 2020 gave us estimated ByteDance valuations as high as $140 billion. The below graphic shows search volume for ‘bubble mask’ on Baidu during August 2019. But pre-ban India was/is not the only prominent TikTok market. TikTok users in Brazil, Mexico, and Argentina, millions. TikTok came under investigation in the UK, TikTok was banned for around two weeks in India in April 2019, declaring that TikTok and other Chinese apps, staff members out of country in late January 2021, TikTok agreed to censor ‘negative’ content, seeking a CEO for the separated-out TikTok operation, TikTok is seeking a new global headquarters, putting it second after Tinder for revenue generation, in $176.9 million in revenue over the whole of 2019, Guess logged a CTR of 16% compared to a 4%, iResearch Consulting Group estimate that around $2 billion in revenue was brought in by these apps over 2018 (RMB 14 billion), 477 million views across hundreds of videos, $7 to $8.4 billion (50-60 billion yuan) generated over the first half of the year, Toutiao could lay claim to 120 million daily active users, Q1 2020 was rumoured to be the new target, ByteDance itself  strongly denied (accurately) that this would be the case, saw investors led by SoftBank invest $3 billion, part of the appeal of TikTok to these younger users. The same applies on the male side, though not quite so starkly, with older male content posters more active (in proportional terms at least). The social media average is 4%. Published 3 August 2020. TikTok’s download rank featured highly in both iOS and Android download charts over the course of 2019. Chiming with this, back in late 2018, Apptopia reported that 80% of TikTok sessions were on an Android device. A leaked recording from July 2019 revealed that Mark Zuckerberg’s strategy was to first target markets in which TikTok has as of yet failed to gain a foothold. Numerous tourism boards joined the initiative, and you may want to follow suit by offering TikTok travel content to keep people inspired and help them see new places from home. This highlights the size of the Indian TikTok market, which accounted for 34-44% of the global total from at least August 2019 up until February 2020. TikTok 2019 revenue by month, USD millions. We should note that this data does not include those under 18 years of age, which is clearly a key TikTok demographic, as we see above – and certainly may significantly reshape this data. Some organizations and nations view TikTok as a threat, too. No market compares to China, however – eight out of every 10 minutes viewed on TikTok is viewed in China. It is thought that the February 2021 Kuaishou IPO will offer a financial threat to ByteDance. Indeed, it’s not just Facebook TikTok needs to fight off. This is over twice the October 2019 figure of 2019. A biannual survey conducted by Piper Sandler found 69% of US teens used TikTok in fall 2020, up from 62% in spring. This data about TikTok may make you feel differently about using the platform for marketing than you did before. As such, Tier 1 accounts for 11% of users, and Tier 2 here becomes the biggest by far, with 41%. We see a distinct tail off among older users, with over 40s (a low cut-off point) accounting for a mere 5.4%. GlobalWebIndex stats from 2020 peg global TikTok penetration among internet users aged 16-64 at 18%, up from 11% a year prior, and 5% in 2018. Back in November 2019, The Verge still described TikTok ads as the Wild West. Copy link. The combined level of penetration of ByteDance’ video apps in China stood at 72.1% in September 2019. In true social media dynasty style, her singer sister Dixie also makes the top 10, with 47.9 million followers. Marketers who intend to invest in TikTok in 2020. This pales in comparison to Kuaishou/Kwai, according to this data, which saw average daily usage increase to 48 minutes from 36 minutes year-on-year. Interestingly, there are nearly as many 40-something users as there are 20-something users, with usage trailing off very slightly among presumably career-focussed 30-somethings. As the app has entered the mainstream we might assume that it is more a part of users’ daily lives – thus perhaps this figure could conceivably have crept upwards since. This short video platform will reportedly be known as Cenas (Portuguese for ‘reels’). Of the adult users covered, four in 10 were aged 18-24. The most populous cities topped the list, as we’d expect, with Beijing leading Shanghai. TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. What percentage of Americans have used or plan to use TikTok as of December 2019? In China, TikTok advertising has been available for much longer, though we do not have clear figures on revenue generated outside of the app store environment. Some, as reported in South China Morning Post, putting themselves at risk and creating inappropriate and/or worrying content. TikTok User Growth – Charts + Data That Show The App’s Insane Growth [Infographic] TikTok has seen exponential growth in 2020 with both its global audience and U.S. user base. Other sources put it higher: at between $200 million and $300 million. This represented a 275% increase over October 2017 revenue. A company called Obviously, which specializes in social media influencer campaigns, measured an average increase of more than 27% between February and March 2020, attributed to more people trying to find entertainment and stay connected during the COVID-19 pandemic. This puts it someway ahead of the cluster of Turkey (23.2 million), Russia (19.9 million), and Pakistan (19.5 million). The importance of the market to TikTok is clear. This updates stats from 2019, which gave us a figure of 500 million. As of July 2017, users under the age of 25 represented just over half of users. By signing up you agree to our privacy policy. Interestingly, this closely matches the gender split we saw for the US. This sees an added ‘discover’ tab added to the hashtag landing page. App Ape also gave us a demographic breakdown of TikTok users in India, Indonesia, and South Korea, though these date back to 2019. Most-followed individual accounts TikTok (January 2021), millions. The region is clearly an important one for ByteDance. In third, we find Turkey, the contribution of which seemed to climb through the year, from 1.2% in June to 2% of global TikTok revenue in December 2020; $1.1 million to $2.8 million. TikTok also has branded channels for verified businesses. The most-followed account belongs to young voice actress and influencer Charli D’Amelio, with 105.8 million followers, as of January 2021. The standout feature of Weishi is its lyric and subtitle matching, and access to the sizeable QQ Music library. These are closely followed by new Tier 1 and Tier 3 cities. Sensor Tower TikTok download stats also put the app out in front in 2020, with nearly 1 billion downloads. The latest stats at the time of writing give QQ 617 million monthly active users, and WeChat over 1.2 billion. It does, however, lead Twitch, as well as old-school TV and OOH ads. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. Again these figures won’t include Chinese third-party downloads – who knows how high TikTok might have featured if so (as might’ve some other Chinese apps, particularly WeChat). This represents a stunning 210% increase over 2018. In 2020, 22 million Douyin content creators made a reported $6.15 billion between them, according to ByteDance. Going back a little, the August 2018 merger with Musical.ly provided a substantial boost to active users of the platform – particularly in the US. Kuaishou/Kwai has a second app in the Brazilian market: VStatus – ranking first in late October and second in early November in terms of downloads. Previous Team 07 content had featured the usual benign TikTok content, such as lip-syncing and dancing. Impressively-bequiffed Indian teenager Riyaz Aly, with 43.8 million followers, comes in 10th, however – showing the power of TikTok in the Indian market. People — younger demographics in particular — love the memorable clips that often feature familiar tunes and spontaneous dances.
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